I have 25 years’ experience working in the events industry, across a range of sectors including festivals, trade shows, conferences and consumer exhibitions.
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I have experience in all areas of the event cycle - operations, marketing and sales - and as an Event Director I've steered teams to deliver outstanding and profitable events.
I've worked on industry-leading shows such as the Mobile World Congress, The Cycle Show, and The National Wedding Show. In my most recent permanent role I led the launch and roll-out of the successful Tom Kerridge presents Pub in the Park festival tour.
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My specialist area of passion and expertise is in idea concept and development, working with businesses to examine and develop brand extensions and launch events. I have worked with Brand Events, ESI Media, Barbados Tourism Marketing and Extreme International on concept R&D and event delivery. I also love working with established events to help, and have led teams as Event Director on London Art Fair and New Designers for Immediate Media Live. I am currently working with Chris Evans' CarFest family festival and with The Evening Standard.
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THE DESIRE TO GATHER TOGETHER IN A CROWD IS A PART OF WHO WE ARE
Have an idea for a launch event but no time to conduct the due diligence required before making the leap? I can help.
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I can determine the financial viability of a event and conduct the necessary research into your target market, audience demographics and competitor analysis.
Once the research stage is complete I can then lead the strategic direction and budget setting, allowing you to make a fully informed decision.
If you decide to go ahead, I can either then stay with you to run this for you, or can provide a comprehensive plan for your team to take it forward.
LAUNCHING
RE-MODELLING
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Maintaining profitable and successful events year in, year out is tricky and as industry we're vulnerable to things that are often beyond our control, such as decreased consumer interest, or competitors that are out-performing us.
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The solutions are often there, you sometimes just need a fresh pair of eyes to see them. I have helped a number of struggling events regain their position in the market, while improving visitor numbers and increasing profits.
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If you have an event that needs a new direction, let me re-examine it from top to bottom and set out a new strategy to secure its future.
GEO-CLONING
One of the most effective growth strategies for an event is to create a clone in a new geographic region which offers you and your commercial partners a new audience of similar customers.
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Having worked on both the national and international stage, including a roadshow of Mobile Technology Events and a national tour of consumer food and music festivals, I can conduct demographic analysis in order to identify a new visitor base.
I can also source the perfect venue and take on any licencing and council matters ( if in a greenfield site) to make your dream location a reality.
PROJECT MANAGEMENT
You may well already have dotted the I’s and crossed the T's on your event strategy and budget, but perhaps you're struggling to find the manpower within your teams to bring it to life.
As an Event Director, I have a huge amount of project management and can lead teams from all angles, whether that's creating the brand identity, marketing and PR strategies, content curation, commercial partnerships, operations and full P&L management.
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I also have a great network of suppliers and freelancers that I can call upon to create an bespoke team of experienced events professionals that are just right for you.
Click below to see some success stories of a number of projects
I’m happy to work on projects large and small. As well as my consultancy services specialising in the above areas, I can also offer a range of short-term assistance if you just need a spare pair of hands for a few days to help ease your workload.
Some things I can help with:
VENUE SOURCING
LICENCING
SITE PLAN DESIGN
SITE MANAGEMENT
MARKETING PLAN
BUDGET PREPARATION
FEATURE MANAGEMENT
CONTENT CURATION
